Ethics and the choice of animal advocacy campaigns

James Waters

MPRA Paper from University Library of Munich, Germany

Abstract: This paper examines how different ethical positions view various types of animal advocacy campaigns concerning a product produced using animals. The ethical positions represent common company, social, and animal advocate viewpoints. Working in a market model with a monopolistic supplier, we determine whether the ethical positions support or oppose each campaign, and in what conditions. We describe three easily implemented campaign strategies that combine animal welfare and rights goals.

Keywords: Campaigns; ethics; animal rights; animal welfare; welfare (search for similar items in EconPapers)
JEL-codes: D63 L31 Q13 Q51 Q57 (search for similar items in EconPapers)
Date: 2014-10-30
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Citations: View citations in EconPapers (1)

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Persistent link: https://EconPapers.repec.org/RePEc:pra:mprapa:59585

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