Purchase Decision of Chemical Compound Fertilizers by White Pepper Farmers

Echo Perdana Kusumah and Nanang Wahyudin

MPRA Paper from University Library of Munich, Germany

Abstract: The purposes of this research are to analyze the influence of Brand Image, Promotion, and Distribution toward Purchase Decision of chemical compound fertilizer. The population in this research is White Pepper farmers in South Bangka Regency, Bangka Belitung Province, Indonesia. The sampling technique is a quota sampling method which results for 100 samples. The data analysis method uses descriptive statistical analysis and logistic regression analysis. The result of this study shows that several brands of chemical compound fertilizer that are preferred by white pepper farmers in South Bangka Regency are Yaramila, Wayang, and Phonska. Brand Image variable and Distribution variable influence on Purchase Decision. On the other hand, Promotion variable doesn’t influence Purchase Decision.

Keywords: Brand image; Promotion; Distribution; Purchase decision; Chemical compound fertilizers (search for similar items in EconPapers)
JEL-codes: Q13 (search for similar items in EconPapers)
Date: 2018-04-30
References: View complete reference list from CitEc
Citations:

Published in RJOAS: Russian Journal of Agricultural and Socio-Economic Sciences 4.76(2018): pp. 287-295

Downloads: (external link)
https://mpra.ub.uni-muenchen.de/88435/1/MPRA_paper_88435.pdf original version (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pra:mprapa:88435

Access Statistics for this paper

More papers in MPRA Paper from University Library of Munich, Germany Ludwigstraße 33, D-80539 Munich, Germany. Contact information at EDIRC.
Bibliographic data for series maintained by Joachim Winter ().