The Ethics in the Product Marketing

Štefan Majtán and Gabriela Dubcová

Ekonomika a Management, 2008, vol. 2008, issue 2

Abstract: The Theory "Due Care" to Customers (design; materials; production; quality control; packaging, labelling and warnings; notification); Attributes of the Product Quality (reliability; service life; maintainability; product safety). Marketing Ethics. Basic Tasks of Product Marketing Ethics. Consumer Protection (the European Union, the Slovak Republic)

Keywords: etika; ethics; ochrana spotrebiteľa; consumer protection; produktový marketing; product marketing; marketing (search for similar items in EconPapers)
Date: 2008
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Citations: View citations in EconPapers (2)

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