Marketing and RFID

Bohumír Štědroň and Václav Malý

Ekonomika a Management, 2008, vol. 2008, issue 2

Abstract: The article deals with the connection between marketing and RFID, which represents the new technological phenomenon. The forecast until 2015 is presented, using american sources.

Keywords: marketing; forecast; nová ekonomika; new ekonomy; prognóza; RFID (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2008
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