Using a Contribution Margin as a solution to the Business Strategy in the Crisis

Václav Leinweber

Ekonomika a Management, 2009, vol. 2009, issue 3

Abstract: An unexpected loss created due to outdated calculation methods can be avoided through contribution margin calculation. Contribution margin are great for sophisticated monitoring of up-to-date situation in the company and as well it provides much better information than the accounting system. When the most profitable product is identified through the contribution margin, the lean production can be performed. When this process is finalized, the production area not designed for production can be either sold out or otherwise eliminated.

Keywords: Crisis; Krycí příspěvek; Contribution margin; krize; zeštíhlení; lean production (search for similar items in EconPapers)
JEL-codes: D46 G30 (search for similar items in EconPapers)
Date: 2009
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