Penetration strategies of Turkish corporations in Kosovo’s market

Luan Vardari, Dena Arapi and Afërdita QEKAJ Thaqi
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Luan Vardari: University of Prizren
Dena Arapi: University of Prishtina
Afërdita QEKAJ Thaqi: Akademia për Sigurim PublikRepublic of Kosovo

Prizren Social Science Journal, 2017, vol. 1, issue 1, 1-14

Abstract: Rapid developments and increasing competition in recent years have prevented companies from producing and selling only in domestic markets, but also causing their foreign resources and investments to be directed to foreign markets. In this case, once businesses decide to join a particular market, they have to decide which is the best way to penetrate there.Turkish multinational corporations, which have been spreading all over the world with their investments, have conquered world markets with their exports, initiatives and acquisitions, they have entered in foreign markets in various forms and havea significant share in world trade volume with their successful investments. From this point of view, this study examines the strategies by which Turkish multinationals enter foreign markets especially in Kosovo and the impact that those companies have had in the development of the Kosovo economy and the strategies by which Turkish multinationals enter foreign markets.

Date: 2017
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