Generalizing of the EDIT Model for Non-Tourism Domains

Lars Brehm, Dejan Križaj and Petri Pohjola
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Lars Brehm: Munich University of Applied Sciences, Germany
Dejan Križaj: University of Primorska, Faculty of Tourism Studies – Turistica, Slovenia
Petri Pohjola: Tampere University of Applied Sciences, Finland

Academica Turistica - Tourism and Innovation Journal, 2017, vol. 10, issue 2, 205-211

Abstract: Integrating design aspects into the developing process of new services is a growing trend. One such attempt has resulted in the experience design, innovation, and touch points model, known as the edit model designed for the introduction of tourism (re-)innovations (Zach & Krizaj, 2016). The edit model employs design thinking and an innovation adoption process approach. In this paper, how the edit model can be applied to and adopted for other domains is investigated. The structure and method of this presented research note is the following. The existent edit model and its relevance in tourism are presented. Next, all three of the model’s axes are analysed for its usage in general business domains in the form of updated edit* model. According to the findings, two research & development edit* strategies are presented with relevant cases. This paper ends with conclusions, future research, together with identified edit*’s weaknesses and strengths.

Keywords: innovation; design; product and service development; user experience (search for similar items in EconPapers)
Date: 2017
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Persistent link: https://EconPapers.repec.org/RePEc:prp:jattij:v:10:y:2017:i:2:p:205-211

DOI: 10.26493/2335-4194.10.205-211

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