Monitoring of Visitors as a Tool of Protected Areas Management

Stanislava Pachrová, Petr Chalupa, Eva Janoušková, Alice Šedivá Neckáøová and Leoš Štefka
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Stanislava Pachrová: College of Polytechnics Jihlava, Czech Republic
Petr Chalupa: College of Polytechnics Jihlava, Czech Republic
Eva Janoušková: College of Polytechnics Jihlava, Czech Republic
Alice Šedivá Neckáøová: College of Polytechnics Jihlava, Czech Republic
Leoš Štefka: pla Administration Moravský kras, Czech Republic

Academica Turistica - Tourism and Innovation Journal, 2020, vol. 13, issue 1, 67-79

Abstract: This article reviews the possibilities of using visitor monitoring in the management of a protected area in the example of the Moravian Karst Protected Landscape Area (pla). TheMoravian Karst is the largest andmost significant karst area in the Czech Republic. Its location near a large city and its easy accessibility mean that some of the PLA’s parts are faced with the negative impacts of overly intensive tourism on rare natural sites and protected species.While the presence of visitors in a protected area is desirable, it is necessary to regulate their activities in the area. The PLA management needs quality information for its decision making, such as on the current characteristics and behaviour of visitors. To obtain this information, primary marketing research was carried out at selected PLA sites from May to September 2018. A questionnaire survey was used to obtain data from 2,100 visitors and to define the Moravian Karst visitor profile. We found that most visitors were attracted to caves open to the public and theMacocha gorge and that almost a quarter of respondents were planning to return to the PLA within sixmonths of questioning. Amajor challenge for the sustainable development of tourismin the area will be the fact that visitors to the caves are not interested in visiting other localities in the PLA. The data obtained about visitors will be used by the PLA management to formulate measures to redirect visitors from the most-visited locations to the less-visited ones.

Keywords: sustainable tourism; marketing research; visitor profile; destination management; protected landscape area; Moravian Karst (search for similar items in EconPapers)
Date: 2020
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Citations: View citations in EconPapers (3)

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Persistent link: https://EconPapers.repec.org/RePEc:prp:jattij:v:13:y:2020:i:1:p:67-79

DOI: 10.26493/2335-4194.13.67-79

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