Congress Destination Attractiveness: The Case of Supply-Side of Business Tourism in Slovenia

Marijana Sikošek
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Marijana Sikošek: University of Primorska, Faculty of Tourism Studies – Turistica, Slovenia

Academica Turistica - Tourism and Innovation Journal, 2020, vol. 13, issue 1, 81-95

Abstract: The purpose of the article is to research which attractiveness attributes of a congress destination are those that are important for visiting the congress destination and association meeting, namely from the point of view of the supply-side of business tourism, meaning meeting planners (buyers), suppliers, intermediaries and special agencies. The article redefines the dimensions of visiting a congress destination and the research concept of the supply-side of business tourism. On this basis, we developed a newmultidimensional construct (model) of congress destination visit, which takes into consideration three aspects: the destination, venue and business event aspects as the foundation of the supply-side of congress tourism. Based on previous research, we developed a model of attractiveness attributes for each individual aspect which contributes to the visiting of the congress destination. The aim of the research is to contribute to a more comprehensive understanding of the supply-side of congress tourism in a multidimensional analysis of attractiveness attributes of a congress destination which constitute important factors for visiting.

Keywords: congress destination attractiveness; business tourism; conference attributes; congress destination attributes; venue attributes; congress destination visit (search for similar items in EconPapers)
Date: 2020
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Persistent link: https://EconPapers.repec.org/RePEc:prp:jattij:v:13:y:2020:i:1:p:81-95

DOI: 10.26493/2335-4194.13.81-95

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