PageRank Grade Evaluation of Independent Slovenian Restaurant Websites

Mitja Petelin and Miha Lesjak
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Mitja Petelin: Slovenian Tourism Students and Young Professionals Association.
Miha Lesjak: The University of Primorska, Faculty of Tourism Studies – Turistica, Slovenia

Academica Turistica - Tourism and Innovation Journal, 2015, vol. 8, issue 2, 97-101

Abstract: When considering Slovenian independent restaurants, whether they understand the importance of their websites must be determined. A neglected marketing strategy, a restaurant website, in this case, is a path towards disconnection with customers and means lost profits. The authors of this paper decided to perform a simple evaluation of how good their websites are in terms of the PageRank al-i gorithm, which defines search engine page results. Using the PageRank checker, comparison among best gourmet restaurants 2013 of the city of Ljubljana in Slovegnia (according to the ‘In Your Pocket’ city guide) was made. Low grades reveal a lack of investment in the field of search engine optimization.

Keywords: Evaluation; Website; Independent Slovenian restaurant; PageRank (search for similar items in EconPapers)
Date: 2015
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