Examining the role of product quality in enhancing brand trust and purchase decisions: Evidence from smartphone users in Central Jakarta

M. Hijri Ilham (), Abdul Rochman and Viniyati Maftuchach
Additional contact information
M. Hijri Ilham: Universitas Teknologi Muhammadiyah Jakarta, Jl. Minangkabau Barat No.60, RT.1/RW.1, Manggarai, Kecamatan Setiabudi, Jakarta 12650, Indonesia
Abdul Rochman: Universitas Teknologi Muhammadiyah Jakarta, Jl. Minangkabau Barat No.60, RT.1/RW.1, Manggarai, Kecamatan Setiabudi, Jakarta 12650, Indonesia
Viniyati Maftuchach: Universitas Teknologi Muhammadiyah Jakarta, Jl. Minangkabau Barat No.60, RT.1/RW.1, Manggarai, Kecamatan Setiabudi, Jakarta 12650, Indonesia

Journal of Economics and Business Letters, 2025, vol. 5, issue 2, 12-26

Abstract: This study examines the effect of product quality on brand trust and its impact on purchasing decisions for smartphone products in Central Jakarta. The research employed a quantitative survey design, collecting data via questionnaires from 170 smartphone users. Data analysis was conducted using validity, reliability, and Structural Equation Modeling (SEM) with SmartPLS 4.0. The findings demonstrate that product quality significantly improves brand trust, which positively influences purchase decisions. These results underscore the importance of product quality in strengthening consumer trust and driving purchase behavior, providing actionable insights for firms in competitive markets. The study also highlights limitations related to sample scope and suggests avenues for future research incorporating broader geographic and brand contexts.

Keywords: Product Quality; Brand Trust; Purchase Decisions; Smartphone Consumers; Jakarta (search for similar items in EconPapers)
JEL-codes: D12 L15 M31 (search for similar items in EconPapers)
Date: 2025
References: Add references at CitEc
Citations:

Downloads: (external link)
https://journal.privietlab.org/index.php/JEBL/article/view/546 (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:prv:jeblpv:546

DOI: 10.55942/jebl.v5i2.546

Access Statistics for this article

More articles in Journal of Economics and Business Letters from Privietlab Research Center
Bibliographic data for series maintained by Mochammad Fahlevi ().