 The greeting 'Rek' as an identity marker of "Komunitas Suroboyoan" on platform XNur Azizah Hitakumala ()
Priviet Social Sciences Journal, 2025, vol. 5, issue 12, 549-563 Abstract: This study aims to examine how the greeting "rek" is used in the digital interactions of the Suroboyoan community on platform X and how this greeting marks and represents the identity of arek Suroboyo. Using a qualitative approach and communication ethnography methods, data was collected through tweet documentation and an online survey of 11 respondents. The analysis shows that "rek" is used in various forms, such as greetings, invitations, emotional expressions, and jokes, reflecting the informal and egalitarian communication style typical of Surabaya. The survey findings indicate that the majority of respondents consider "rek" a very distinctive greeting that is still relevant for use by the younger generation and functions as a marker of local identity. Through indexicality theory, "rek" is understood as a linguistic symbol that indexes social membership, cultural closeness, and a sense of community togetherness. Therefore, the greeting "rek" serves not only as a form of linguistic expression but also as a representation of social and cultural identity that is alive and developing in the digital communication practices of Surabaya's younger generation. Keywords: rek; local identity; digital community; communication ethnography; indexicality (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:prv:pssjpv:1117 Ordering information: This journal article can be ordered from Access Statistics for this article More articles in Priviet Social Sciences Journal from Privietlab Research Center |
Is your work missing from RePEc? Here is how to contribute.
Questions or problems? Check the EconPapers FAQ or send mail to .
EconPapers is hosted by the
School of Business at Örebro University.