Consumer impulsive buying in e-commerce platform: Perceived value and discrete emotions

Siti Muthmainah and Herning Indriastuti
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Siti Muthmainah: Mulawarman University
Herning Indriastuti: Mulawarman University

Priviet Social Sciences Journal, 2026, vol. 6, issue 7, 503-519

Abstract: This study aims to examine the influence of positive emotions on hedonic value, positive emotions on impulsive buying, negative emotions on hedonic value, negative emotions on impulsive buying, hedonic value on impulsive buying, positive emotions in hedonic value on impulsive buying, and negative emotions in hedonic value on impulsive buying in e-commerce platform. A quantitative approach was applied in this research, and data were collected through questionnaires distributed to 200 respondents. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results show that positive emotions has a significant effect on hedonic value and not significant on impulsive buying, negative emotions has a significant effect on hedonic value and impulsive buying, hedonic value has a significant effect on impulsive buying, and both positive emotions and negative emotions in hedonic value has a significant effect on impulsive buying.

Keywords: hedonic value; impulsive buying; positive emotions; negative emotions (search for similar items in EconPapers)
Date: 2026
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Persistent link: https://EconPapers.repec.org/RePEc:prv:pssjpv:1841

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DOI: 10.55942/pssj.v6i7.1841

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