Social program and digital marketing strategy in community development projects in MSME “Sodagar Snack” at Kuningan, East Java

Prita Prasetya, Denzel Da Polla, Derick Philander Santosa, Gabriella Aurielle Wijaya, Khantidhira Winona Suharto, Mohammad Rifki, Stefanus Jason Hajadi, Stelya Clarence Latuperisa and Veronica Lila Novesaria
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Prita Prasetya: Prasetiya Mulya University
Denzel Da Polla: Prasetiya Mulya University
Derick Philander Santosa: Prasetiya Mulya University
Gabriella Aurielle Wijaya: Prasetiya Mulya University
Khantidhira Winona Suharto: Prasetiya Mulya University
Mohammad Rifki: Prasetiya Mulya University
Stefanus Jason Hajadi: Prasetiya Mulya University
Stelya Clarence Latuperisa: Prasetiya Mulya University
Veronica Lila Novesaria: Prasetiya Mulya University

Priviet Social Sciences Journal, 2023, vol. 3, issue 4, 5-8

Abstract: Digitalization has become essential in developing businesses, including Micro, Small, and Medium Enterprises (MSMEs). Community Development program was held in Kuningan, Groupst Java whose focus was on MSMEs, "Sodagar Snack." This activity aims to increase awareness of the importance of digitalization in MSME business, introduce marketing applications, facilitate capital, and sustainably encourage the digitalization of MSME bisnis. Implementing this service involves interaction with MSMEs, "Sodagar Snack," socialization, training, and developing entrepreneurship and Dukcapil programs. The results found during this service activity are that MSMEs "Sodagar Snack" still have minimal knowledge and awareness of essential business activities. The expected outcomes of community service activities are MSME actors gaining additional knowledge about the potential for business digitalization, expanding business networks for collaboration with local MSMEs, and helping improve the economy of MSMEs in Kuningan, East Java.

Keywords: Community development; Digital marketing; MSME; Strategy (search for similar items in EconPapers)
Date: 2023
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DOI: 10.55942/pssj.v3i4.226

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