Product quality, brand image, lifestyle, and retrospective iPhone purchase-decision ratings among Kisaran’s Generation Z

Cici Ayu Aprida () and Tengku Syarifah ()
Additional contact information
Cici Ayu Aprida: Universitas Asahan
Tengku Syarifah: Department of Management, Faculty of Economics, Universitas Asahan

Priviet Social Sciences Journal, 2026, vol. 6, issue 10, 163-181

Abstract: This This study estimates how perceived product quality, brand image, and lifestyle are associated with retrospective purchase-decision ratings among 96 Generation Z iPhone owners in Kisaran, North Sumatra, Indonesia, selected by purposive sampling, and examines how measurement problems qualify those estimates. The respondent records reproduced in the source thesis reproduce its descriptive statistics but not its regression output, so all estimates were recomputed from the records. Sixteen five-point items formed four composites. The predictors jointly accounted for 34.8% of the variance in decision ratings, R² = .348, F(3, 92) = 16.34, p

Date: 2026
References: Add references at CitEc
Citations:

Downloads: (external link)
https://journal.privietlab.org/download.php?id=14051 (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:prv:pssjpv:2328

Ordering information: This journal article can be ordered from
https://journal.priv ... SJ/article/view/2328

DOI: 10.55942/pssj.v6i10.2328

Access Statistics for this article

More articles in Priviet Social Sciences Journal from Privietlab Research Center
Bibliographic data for series maintained by Mochammad Fahlevi ().