Digital activism and youth participation in Indonesia: A qualitative study of social media’s role in contemporary social movements

Bernardus Herdian Nugroho ()
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Bernardus Herdian Nugroho: Universitas Sebelas Maret

Priviet Social Sciences Journal, 2025, vol. 5, issue 10, 91-105

Abstract: Amidst Indonesia's evolving democratic landscape, digital activism has become a defining arena for youth-driven civic engagement. This qualitative research delves into how Indonesian youth are harnessing social media platforms to propel contemporary social movements. Drawing from in-depth case studies of two pivotal movements—#ReformasiDikorupsi and #TolakOmnibusLaw—and candid interviews with activists, this study uncovers the strategies, motivations, and profound challenges that they navigate. Our findings reveal that social media acts as a powerful catalyst for rapid mobilization and broad participation, effectively forging a collective identity and solidarity among youth activists. Online campaigns demonstrably amplify on-the-ground protests, contributing to tangible outcomes such as policy shifts. However, this empowerment is contested within a digital terrain fraught with significant obstacles. Activists must contend with the rampant spread of misinformation and harassment, an overreliance on virality to achieve impact, and the organized counter-mobilization of "cyber troops" seeking to undermine their narratives. Ultimately, this study argues that while digital activism is a vital force for enhancing youth political participation and social awareness, its effectiveness is critically contingent on a delicate balance between digital literacy, platform governance, and the seamless integration of online efforts with offline action. These insights offer a nuanced understanding of both the promise and perils of Indonesia's digital public sphere in the ongoing struggle for social change.

Keywords: digital activism; social media; youth; Indonesia; social movements; political participation (search for similar items in EconPapers)
Date: 2025
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DOI: 10.55942/pssj.v5i10.603

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