USING THE SWOT MODEL IN ESTABLISHING THE STRATEGY AT AUTOMOBILE DACIA GROUPE RENAULT COMPANY

Puiu Grãdinaru () and Doruleþ Grãdinaru ()
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Puiu Grãdinaru: Faculty of Economics, University of Piteºti, Romania
Doruleþ Grãdinaru: Faculty of Economics, University of Piteºti, Romania

Scientific Bulletin - Economic Sciences, 2012, vol. 11, issue 2, 50-55

Abstract: SWOT analysis is a tool of the strategic management and it is used by the companies in the following situations: when they want to make ultimate decisions based on a complete analysis, in the strategic forecasting on three – five years, in the annual planning, when the company want a renewal or a radical change in its activity, or, each time when the company faces major difficulties which has to be solved as fast as possible. The SWOT model is also known as the Great strategy or the main strategy, being a part of the corporative strategies.

Keywords: strategy; evaluation matrices; strategic management; strengths; weaknesses; opportunities; threats (search for similar items in EconPapers)
JEL-codes: M10 M20 M21 (search for similar items in EconPapers)
Date: 2012
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