Value Creation Networks, Knowledge Co-creation, and the Foundation of Dynamic Capabilities – Insights from an Organizational Learning Perspective

Sven M. Laudien and Birgit Daxboeck

Journal of Competences, Strategy & Management, 2016, vol. 8, 83-106

Abstract: In our paper we discuss how firms are affected by newly evolving service-driven market conditions. We especially focus on understanding how the need to establish a more service-oriented business logic affects organizational learning processes. Our research is based on the service-dominant logic concept, the dynamic capabilities approach, and the 4I model of organizational learning. We extend the 4I model of organizational learning by adding a value creation network perspective as well as three specific service-related capabilities (adapting, absorbing, and collaborating). In doing so, we show how a service-dominant business logic and service related capabilities can serve as an additional microfoundation of dynamic capabilities. The purpose of our conceptual paper is to provide a holistic perspective on the highly complex relation between service-related changes in the business logic, value creation network-based learning, and the development of dynamic capabilities. Our insights are reflected by three sets of propositions we develop. The paper enhances existing knowledge by introducing a solid, theory-based framework that builds a groundwork for future empirical research.

Keywords: service-oriented business logic; dynamic capabilities; organizational learning; value co-creation; value creation networks (search for similar items in EconPapers)
JEL-codes: L10 L64 M10 (search for similar items in EconPapers)
Date: 2016
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Journal of Competences, Strategy & Management is currently edited by Prof. Dr. Klaus Bellmann, University of Mainz, Germany, Prof. Dr. Christoph Burmann, University of Bremen, Germany, Prof. Dr. Jörg Freiling, University of Bremen, Germany (Editor-in-Chief), Prof. Dr. Hans-Georg Gemünden, Technical University of Berlin, Germany, Prof. Dr. Wolfgang H. Güttel, University of Linz, Austria, Prof. Dr. Hans H. Hinterhuber, University of Innsbruck, Austria, Interim Prof. Dr. Sven M. Laudien, University of Magdeburg, Germany, Prof. Dr. Dietrich von der Oelsnitz, Technical University of Braunschweig, Germany, Prof. Dr. Heike Proff, University of Duisburg-Essen, Germany, Prof. Dr. Christoph Rasche, University of Potsdam, Germany, Prof. Dr. Michael Stephan, University of Marburg, Germany and Prof. Dr. Erich Zahn, University of Stuttgart, Germany

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