THE MAIN APPLICATIONS OF THE INTERNET IN TOURISM MARKETING

Beatrice Sion and Cezar Mihălcescu
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Beatrice Sion: Asistant Professor of Computer Science at the Romanian American University
Cezar Mihălcescu: Professor of Computer Science at the Romanian American University

Romanian Economic Business Review, 2010, vol. 5, issue 2, 162-173

Abstract: The Internet as a marketing media can be of great benefit to virtual all areas of marketing, from marketing research, through market segmentation, targeting and positioning, to the effective use of the marketing mix, and marketing organisation and control. The following discussion does not attempt to provide an exhaustive list of the Net's use in tourism; rather, it simply intends to exemplify its common applications in and main implications for tourism marketing.

Keywords: Internet; tourism; web; marketing (search for similar items in EconPapers)
Date: 2010
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Citations: View citations in EconPapers (1)

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