Tourism village development strategy using Analytic Network Process (ANP)

Naelati Tubastuvi, Dwi Winarni and Rhis Ogie Dewandaru
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Naelati Tubastuvi: Faculty of Economics and Business, Universitas Muhammadiyah Purwokerto Jalan KH. Ahmad Dahlan Dukuhwaluh, Purwokerto, Central Java, Indonesia
Dwi Winarni: Lecturer of Faculty of Economics and Business, Universitas Muhammadiyah Purwokerto Jalan KH. Ahmad Dahlan Dukuhwaluh, Purwokerto, Central Java, Indonesia
Rhis Ogie Dewandaru: Lecturer of Faculty of Economics and Business, Universitas Muhammadiyah Purwokerto Jalan KH. Ahmad Dahlan Dukuhwaluh, Purwokerto, Central Java, Indonesia

International Journal of Research in Business and Social Science (2147-4478), 2023, vol. 12, issue 3, 530-541

Abstract: This study aims to analyze the problems that occur in the management of tourism villages and develop strategies and solutions to overcome existing problems. This research was conducted in Banjaran Village, Purbalingga, Indonesia. The study was conducted using a mixed research method, namely qualitative-quantitative; this method was used to capture the value or view of experts and practitioners about Tourism Villages in Banjaran Village, Purbalingga Regency. The analysis used in this study is the ANP (Analytic Network Process) method. The respondents selected in this study were experts, practitioners, academics, and regulators competent in tourism village management. The results showed that the problems that arise in developing tourism village potential are five main aspects: Human Resources (HR), capital management, institutions, conflicts of interest, and promotion. The priority solutions offered and considered to be able to solve problems in the development of tourism village potential are divided into six keys, namely, for the resolution of HR problems by increasing HR competence and then recruiting competent workers. In capital management, the solution is to do systematic bookkeeping, make appropriate regulations, and carry out regular coordination, communication, and deliberation. The answer to the conflict of interest problem is to put the community’s interests first and then agree. As well as solving problems in the promos aspect by disseminating event info and publishing management documentation. Strategy Criteria in the Development of Tourism Village Potential is carried out through five primary elements human resources, financial and capital management, institutional/organizational structure, conflicts of interest, and promotion. Through these five important strategic aspects, it can overcome existing problems. Key Words:Tourist village, analytic network process, economic development

Date: 2023
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