How urbanisation impacts the transmission of cultural knowledge and practices from one generation to the next within Vhavenda communities

Ndidzulafhi Ramavhunga
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Ndidzulafhi Ramavhunga: University of Venda

International Journal of Research in Business and Social Science (2147-4478), 2025, vol. 14, issue 5, 313-322

Abstract: Traditional lifestyles, including the transmission of cultural knowledge and customs, are often disrupted by urbanisation. The decision to conduct this study was influenced by the alarming loss of cultural knowledge and practices, which were disturbed by urbanisation. The objective of this study was to explore how urbanisation affects the generational transfer of cultural practices and knowledge within Vhavenda communities. The Vhavenda people hold valuable traditional indigenous knowledge and practices that should be preserved and passed down to the younger generation. A qualitative narrative enquiry approach was used, and interview data were analysed to identify recurring themes related to the impacts of urbanisation and cultural transmission. The data was organised into relevant themes using thematic coding. The study was based on the Push and Pull Factors Theory, which elucidates the motivations for rural-to-urban migration within the framework of urbanisation. The key findings revealed that urbanisation has transformed social structures, housing arrangements, and communication styles. Elders play a crucial role in preserving and transmitting traditional knowledge. The study recommended developing strategies to facilitate the sharing of cultural knowledge in urban areas, emphasising the importance of cultural preservation and its impact on the transmission of cultural practices. The study concluded that preserving traditional indigenous knowledge techniques is crucial, as it helps individuals maintain a connection to their roots and future paths, thereby preserving their sense of identity. Key Words:Cultural Practices Cultural Transmission, Generational Knowledge, , Heritage Preservation, Urbanisation

Date: 2025
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