Bridging the gap: Digital marketing and business networking for government-supported and business performance MSME growth in Surabaya

Shinta Setia
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Shinta Setia: University of Hayam Wuruk Perbanas

International Journal of Research in Business and Social Science (2147-4478), 2025, vol. 14, issue 8, 36-42

Abstract: This research investigates the connection between governmental assistance and business outcomes, incorporating the intermediary functions of business networking and digital marketing. Data were gathered through a questionnaire, which was distributed to 152 participants who represent MSMEs in the culinary industry in Surabaya City. The examination of this data was performed utilizing the SEM-PLS method, facilitated by SmartPLS 3.0 software. Findings from the study reveal that governmental support significantly enhances both business networking and digital marketing. Additionally, business networking and digital marketing significantly improve business performance. The research additionally illustrates that both business networking and digital marketing play a significant role in mediating the connection between government support and the success of culinary MSMEs in Surabaya City. Key Words: Business networking, digital marketing, government support, business performance

Date: 2025
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