The impact of organizational change strategies on competitive advantage in commercial banks in Al-Bayda City-Libya

Emhamad Elmansori and Adel S. Al-Hindawi
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Emhamad Elmansori: Management Department, Omar Al-Mukhtar University, Al-Bayda, Libya
Adel S. Al-Hindawi: Management Department, University of Derna, Derna, Libya

International Journal of Finance & Banking Studies, 2022, vol. 11, issue 1, 85-97

Abstract: The purpose of this article is to examine effect of organizational change strategies on competitive advantage of Al-Bayda Commercial Banks. The descriptive analysis approach was used to accomplish the objectives of this study, and the necessary data for the study were collected through a questionnaire. The study was conducted on a sample of (91) managers in these banks. A group of descriptive and analytical analysis methods were employed to process the data. It has been found that there are high levels of two organizational change strategies: the awareness strategy and the mental strategy, while the level of coercive strategy use was moderate. The results indicated that there is a significant effect of organizational change strategies on competitive advantage, and that there is a significant effect of organizational change strategies in the dimensions of competitive advantage (cost, quality, flexibility and innovation).

Keywords: Organizational Change Strategies; Competitive Advantage; Commercial Banks; Al-Bayda (search for similar items in EconPapers)
Date: 2022
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