Are marketing strategies implemented by SME’s in the Republic of Macedonia ?

Nexhbi Veseli (), Brikend Aziri () and Teuta Veseli ()
Additional contact information
Nexhbi Veseli: Faculty of Business and Economics, South East European University, Republic of Macedonia
Brikend Aziri: Faculty of Business and Economics, South East European University, Republic of Macedonia
Teuta Veseli: Faculty of Business and Economics, South East European University, Republic of Macedonia

Romanian Economic Journal, 2012, vol. 15, issue 46bis, 137-152

Abstract: Business strategies in general and marketing strategies in particular are a factor of significant importance when it comes to the success and long term growth of companies. This paper tends to test the generally accepted assumption that SME’s in the Republic of Macedonia do not have and implement well defined marketing strategies. As will be noticed, based on the opinions of the owners of 277 SME’s in the Pollog region, business entities in the Republic of Macedonia do recognize the importance of marketing and marketing strategies, but still fail when it comes to their creation and implementation. As proven by the research, SME’s in the studied region randomly implement certain elements of different types of business and marketing strategies, but not based on theoretical approaches and generally accepted literature in this field.

Keywords: Marketing; Management; Business Strategy; Marketing Strategy; SME (search for similar items in EconPapers)
JEL-codes: D41 M31 (search for similar items in EconPapers)
Date: 2012
References: View complete reference list from CitEc
Citations:

Downloads: (external link)
http://www.rejournal.eu/sites/rejournal.versatech. ... 2-01/1986/veseli.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:rej:journl:v:15:y:2012:i:46bis:p:137-152

Access Statistics for this article

Romanian Economic Journal is currently edited by Ioan Popa, PhD

More articles in Romanian Economic Journal from Department of International Business and Economics from the Academy of Economic Studies Bucharest Contact information at EDIRC.
Bibliographic data for series maintained by Radu Lupu ().