CRITICAL ANALYSIS OF THE ECONOMIC EFFECT OF COVID-19 ON SPORTS INDUSTRY: A COMPREHENSIVE VIEW OF PAKISTANI SPORTS GOODS

Amir Junaid Shah, Shahzada Khurram Iqbal, Muhammad Iftikhar, Asmat Tahira Ali, Shumaila Naz, Muhammad Naeem Shaukat, Syeda Khalida, Muhammad Waqas Ahmad and Naghma Parveen
Additional contact information
Amir Junaid Shah: Instructor Physical Education Elementary & Secondary Education Department Government of Khyber Pakhtunkhwa, Pakistan
Shahzada Khurram Iqbal: Higher Education Department Government of Khyber Pakhtunkhwa, Pakistan
Muhammad Iftikhar: MS Scholar Sports Science & Physical Education Sarhad University of Science and Information Technology, Peshawar, Pakistan
Asmat Tahira Ali: Instructor Physical Education Elementary & Secondary Education Department Government of Khyber Pakhtunkhwa, Pakistan
Shumaila Naz: M.Phil Scholar Health, Physical Education & Sports Science Isra University Islamabad Campus Islamabad, Pakistan
Muhammad Naeem Shaukat: PET, Government Elementary School Tanzeem Islami Maddrsa Mella Galli Bahawalpur, Pakistan
Syeda Khalida: Department of Sports Science & Physical Education, Gomal University D I Khan, Pakistan
Muhammad Waqas Ahmad: Instructor Physical Education Elementary & Secondary Education Department Government of Khyber Pakhtunkhwa, Pakistan
Naghma Parveen: Department of Sports Science & Physical Education, The Islamia University of Bahawalpur, Pakistan

Bulletin of Business and Economics (BBE), 2022, vol. 11, issue 1, 243-246

Abstract: The goods industry is a key contributor to the advancement of society as whole, economy, exports and financial services. Goods industry has potential to be the backbone of society's infrastructure, an engine of economic growth, creation of jobs, and a producer of essential goods and services for businesses and households. The purpose of the present study was to evaluate the economic effect of covid-19 on sports industry crisis due to pandemic and introduce their resilience solutions. This research was qualitative, with the convenient sampling technique was used to conduct it. The researchers used close ended online questionnaire through WhatsApp for data collection in which had 25 statements. The data was analyzed through SPSS 20.0 version and the state indicates that the formulated hypothesis was accepted and the result shows that here was negative effect of covid-19 on sports sector in Pakistan having mean of the tasting variable was 2.7106, SD was 0.43188 and sig difference was 0.071. The findings of the study stated that covid-19 has negative effect on sports sector and the study linked with another that COVID-19 pandemic affected all economic activities and crashed stock markets across the globe (Åženol, Z., & Zeren, F. 2020). According to the available evidence in this pandemic situation, there is no practical and complete planning, even after several months of the COVID pandemic. Therefore, planning to solve the economic problems of sports sector obviously requires time to gather information, conferences and plan. In addition, sports business owners expect that in such a situation, appropriate facilities will be provided for taxes and other possible facilities.

Keywords: Covid-19; Sports Industry; Sports Goods (search for similar items in EconPapers)
Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:rfh:bbejor:v:11:y:2022:i:1:p:243-246

DOI: 10.61506//01.00423

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