Consumer Behaviour Moderates the Effect of Green and Social Network Marketing and Strategies on Textile Business Performance in Faisalabad, Pakistan

Khadija Hassan
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Khadija Hassan: PhD (Scholar), Management Sciences, National Business School, The University of Faisalabad, Pakistan

Bulletin of Business and Economics (BBE), 2024, vol. 13, issue 1, 609-616

Abstract: The purpose of the current study is to look into how marketing strategies, social network marketing, and green marketing affect the textile industry's performance in Faisalabad, Pakistan. Examining how consumer behaviour influences the relationships between green marketing, social network marketing, marketing strategies and the business performance of the textile industry in Faisalabad, Pakistan. This study used quantitative methods, collecting data using self-structured questionnaires and SPSS analysis. The findings demonstrated a positive correlation between marketing strategies, social network marketing and green marketing and the textile industry's financial success in Faisalabad, Pakistan. The results also showed that the relationship between the business performance of the textile sector in Faisalabad, Pakistan, and social network marketing, green marketing and marketing strategies was positively regulated by customer behaviour. Future research on this topic will be beneficial, as will the regulatory bodies drafting regulations and implementing business performance-related policies.

Keywords: Green marketing; social network marketing; Pakistan; marketing strategies; Business performance; textile industry; consumer behavior (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:rfh:bbejor:v:13:y:2024:i:1:p:609-616

DOI: 10.61506/01.00246

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