The industry architecture: A value creation and value appropriation model for industries in emerging markets

Nicholaus Tutuba, Jasinta Msamula and Hawa Tundui
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Nicholaus Tutuba: Mzumbe University, Tanzania
Jasinta Msamula: Mzumbe University, Tanzania
Hawa Tundui: Mzumbe University, Tanzania

in ABEM Conference Proceedings from Academy of Business and Emerging Markets (ABEM), Canada, currently edited by Satyendra Singh

Abstract: How does industry architecture drive value creation and value appropriation in the reliant industry? This qualitative exploratory study intends to analyze the industrial architecture through the business model canvas of existing firms in the beekeeping industry in Tanzania. The study uses a business model theory: an architecture of the value creation, delivery, and capture mechanisms. By using the interpretative data analysis approach, we analyzed the value chain of existing firms in the beekeeping industry focusing on the division of work (i.e. who does what), and value appropriation (i.e. who gets what.) In conclusion, for beekeeping industry architecture to create and capture value requires a collaborative construction of the business model by industry actors with different assets (even if they are generic) and competencies. The study contributes to the theoretical and empirical literature on industry architecture and the business model by positing that firms' ability to successfully create and capture value depends not only on non-generic assets but also on generic assets, capabilities and industry architecture.

Keywords: architecture; value; appropriation; emerging markets (search for similar items in EconPapers)
Date: 2019
ISBN: 9780993734243
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Persistent link: https://EconPapers.repec.org/RePEc:ris:abemcp:023172

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