E-TAILING IN INDIA COMES OF AGE: THE FLIPKART STORY

Krishanu Rakshit
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Krishanu Rakshit: Indian Institute of Management Calcutta, India

in ABEM Conference Proceedings from Academy of Business and Emerging Markets (ABEM), Canada, currently edited by Satyendra Singh

Abstract: “Yesterday was a big day for us. And we really wanted it to be a great day for you. But at the end of the day, we know that your experience was less than pleasant. We did not live up to the promises we made and for that we are really and truly sorry.” The founders Sachin Bansal and Binni Bansal wrote to their twenty-six million registered users after the hiccups on “Big Billion Day” in Oct 2014. The Indian “Amazon” is growing at a much faster rate than expected. However, concerns like technological robustness, smooth supply chain, growth in small towns and the growing competition are the challenges, company is facing. However, the biggest concern for Bansals is to turn the business profitable. It has been more than seven years that Flipkart was in operation, yet the company was still in the red.

Keywords: E-TAILING; INDIA; FLIPKART (search for similar items in EconPapers)
Date: 2015
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