Exploring drivers of consumer preference for Q-commerce services

Sheila Roy and Krishanu Rakshit
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Sheila Roy: SP Jain Institute of Management Research, India
Krishanu Rakshit: ICN Business School, France

in ABEM Conference Proceedings from Academy of Business and Emerging Markets (ABEM), Canada, currently edited by Satyendra Singh

Abstract: This study explores drivers for consumers' acceptance of Q-Commerce services as a part of their daily activities. Q-Commerce emerged as a service delivery option three years back, riding the boom of e-tailing during the pandemic, and offered quicker services to consumers, often within a few minutes of ordering. Although sometimes heavily criticized for their impact on the environment and public safety, Q-Commerce has grown steadily across the world in specific markets. It is interesting to note that although it has emerged as a popular service, literature is sparse in the area. We attempt to study the demand side drivers for this consumption by adopting a qualitative approach. Interviews were conducted among consumers in Europe and a few other emerging markets. The analysis presents some themes in the study.

Keywords: consumer; preference; Q-commerce; services (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:ris:abemcp:023476

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