Internet usage and TV and online media trust: Case of Russia
Dmitry Malakhov
Applied Econometrics, 2018, vol. 50, 67-89
Abstract:
Media affects greatly many spheres of civil society life, however, preferences of people can shift with time due to technological innovations and cultural changes. In this paper using data from all-Russian survey provided in March 2017 it is shown that internet usage is strongly associated with lowering of trust to main TV channels (– 0.092) and increase in trust to online media to the same level. Therefore, main TV channels and online media could be interpreted as substitutes.
Keywords: media economics; media trust; mass media (search for similar items in EconPapers)
JEL-codes: H40 L38 Y90 (search for similar items in EconPapers)
Date: 2018
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Persistent link: https://EconPapers.repec.org/RePEc:ris:apltrx:0344
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