What Factors Influence the Adoption of Electric Vehicles? A Study in Türkiye Using the Extended Car Technology Acceptance Model (CTAM)

Şafak Altay
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Şafak Altay: Ardahan University

Business and Economics Research Journal, 2026, vol. 17, issue 1, 55-79

Abstract: This study investigates the factors influencing the adoption of electric vehicles (EVs) in Türkiye using an extended car technology acceptance model (CTAM). Data was collected from 416 respondents via an online survey and analysed using partial least-squares structural equation modelling (PLS-SEM). The model encompasses variables such as performance expectancy, effort expectancy, social influence, facilitating conditions, price value, perceived risk, environmental concern, policy measures, mass media, attitude towards technology, and experience. The findings indicate that behavioural intention is highly influenced by attitude towards technology, price value, perceived risk, and policy measures, with mass media exerting both direct and moderating impacts. In contrast, environmental concern and the traditional constructs of the unified theory of acceptance and use of technology (UTAUT)—performance expectancy, effort expectancy, and social influence—were not deemed significant. The findings emphasise the need to consider contextual factors, demonstrating that media initiatives and governmental incentives are essential for expediting the adoption of electric vehicles in developing countries.

Keywords: Electric Vehicles; CTAM; UTAUT; Behavioural Intention; Attitude Towards Technology (search for similar items in EconPapers)
JEL-codes: M30 M31 M39 (search for similar items in EconPapers)
Date: 2026
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Persistent link: https://EconPapers.repec.org/RePEc:ris:buecrj:022150

DOI: 10.20409/berj.2026.487

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