Flexibility at a Cost? Assessing the Willingness to Pay in Dynamic Pricing Schemes for E-Vehicle Charging in Germany

Paul Fabianek (), Ayse Tugba Atasoy () and Reinhard Madlener
Additional contact information
Paul Fabianek: E.ON Energy Research Center, Future Energy Consumer Needs and Behavior (FCN), https://www.fcn.eonerc.rwth-aachen.de/go/id/dndh/
Ayse Tugba Atasoy: E.ON Energy Research Center, Future Energy Consumer Needs and Behavior (FCN), https://www.fcn.eonerc.rwth-aachen.de/go/id/dndh/

No 1/2025, FCN Working Papers from E.ON Energy Research Center, Future Energy Consumer Needs and Behavior (FCN)

Abstract: Congestion at charging stations during peak hours limits their optimal utilization hindering the adoption of e vehicles by restricting user mobility. This study examines how dynamic pricing schemes can incentivize users to modify their charging behavior and alleviate charging station congestion. Through a survey-based experiment, we quantified users’ willingness to pay across different pricing schemes with variations in time, location, and duration. Results demonstrate that average price reductions required for demand shifting were: 23.9% to change charging time (day to night), 24.1% to change location (by 1 km), and 29.7% to accept a prolongation of charging duration (by 100%). Responsiveness to dynamic pricing varied based on e-vehicle driving experience, mobility patterns, and socio-demographic characteristics. Our findings indicate that sufficient financial incentives can effectively reduce charging station congestion. We recommend policymakers to establish regulatory frameworks for dynamic pricing for electric vehicle charging and further investigate the effectiveness of various pricing schemes.

Keywords: Dynamic Electricity Pricing; Demand Response; Charging Infrastructure; Flexible Charging; Consumer Preferences; Sustainable Mobility; Germany (search for similar items in EconPapers)
JEL-codes: C99 D12 (search for similar items in EconPapers)
Pages: 38 pages
Date: 2025-01-01
New Economics Papers: this item is included in nep-dcm
References: Add references at CitEc
Citations:

Downloads: (external link)
https://www.fcn.eonerc.rwth-aachen.de/global/show_ ... p?id=aaaaaaaadadzkwn Full text (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ris:fcnwpa:2025_001

Access Statistics for this paper

More papers in FCN Working Papers from E.ON Energy Research Center, Future Energy Consumer Needs and Behavior (FCN) Contact information at EDIRC.
Bibliographic data for series maintained by Hendrik Schmitz ().