THE DEVELOPMENT OF BALI TOURISM THROUGH CULTURAL AND LOCAL WISDOM OF CUSTOMARY VILLAGE

I Wayan Rideng and Nyoman Putu Budiartha
Additional contact information
I Wayan Rideng: Warmadewa University, Denpasar-Bali
Nyoman Putu Budiartha: Warmadewa University, Denpasar-Bali

International Journal of Entrepreneurship, 2020, vol. 24, issue 5

Abstract: The attractiveness of the locality becomes strategic and important in the midst of tourism development has become an industry capable of supporting national development. The era of globalization is the reason for the revival of cultural identity and local wisdom in various parts of the world. Moreover, the development of Bali relies on the tourism sector. The fame of Bali tourism at domestic and international levels, which promotes cultural tourism is very likely to reap the impact of globalization. Therefore, the existence of Customary Village which has its own culture and local wisdom, at least could minimize the impact of globalization. Culture and local wisdom become one of the strategy choices in anticipating the bad consequences of globalization and even become a culture counter of mass culture domination which is owned by developed countries. The strategic value of culture and local wisdom has provided an innovative inspiration to develop the potential of locality and tourism development in Bali. Therefore, the development of tourism in Bali should not marginalize the culture and local spirit. Thus, the development of tourism in Bali in line with the existence of Customary Villages that own culture and spirit of human together with their creativity, taste and intention and local wisdom which strongly attached are able to maintain a harmonious relationship in the life of indigenous people in Bali.

Keywords: Tourism; Customary Village; Culture; Local Wisdom (search for similar items in EconPapers)
JEL-codes: Z32 (search for similar items in EconPapers)
Date: 2020
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ris:ijentr:0145

Access Statistics for this article

International Journal of Entrepreneurship is currently edited by Nicolaj Hannesbo Petersen

More articles in International Journal of Entrepreneurship from Allied Business Academies
Bibliographic data for series maintained by Mouawiya Al Awad ().