THE STRUCTURAL EFFECT OF AIRLINES ECOFRIENDLY ACTIVITIES ON CORPORATE TRUST AND CUSTOMER CITIZENSHIP BEHAVIOR

Min A Han and Kyung Jae Rhee
Additional contact information
Min A Han: Asiana Airlines Corporation, Gangseo-gu, Seoul, Korea
Kyung Jae Rhee: Geumgang University, Korea

International Journal of Entrepreneurship, 2021, vol. 25, issue 3

Abstract: Because of the seriousness of the environmental crisis, demands that companies behave in an eco-friendly manner have increased. In addition, the global pandemic of COVID-19 has become an opportunity to stress the need for a more rigorous response to the current situation. The Organization for Economic Cooperation and Development (OECD) and European Union (EU) are making the provision of economic stimulus measures contingent upon eco-friendly management to overcome the pandemic. This has attracted the attention of the aviation sector. The present study verified empirically the structural impact of airlines’ eco-friendly activities on corporate trust and customer citizenship behavior (CCB). It found that in-flight service and waste recycling had a positive effect on corporate trust. In-flight service had a positive effect on advocacy, and waste recycling and corporate trust had a positive effect on advocacy, tolerance, and helping in terms of CCB.

Keywords: Eco-Friendly Activities; Corporate Trust; Customer Citizenship Behavior (CCB); Airlines (search for similar items in EconPapers)
JEL-codes: L93 (search for similar items in EconPapers)
Date: 2021
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ris:ijentr:0185

Access Statistics for this article

International Journal of Entrepreneurship is currently edited by Nicolaj Hannesbo Petersen

More articles in International Journal of Entrepreneurship from Allied Business Academies
Bibliographic data for series maintained by Mouawiya Al Awad ().