PERSONALIZATION OF TOURISM SERVICES THROUGH LOCATIONBASED SOCIAL NETWORK IN NIGERIA

Matthew Attahiru Gana ()
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Matthew Attahiru Gana: Department of Tourism, Faculty of Social Science, Postal: National Open University of Nigeria, Jabi, Abuja, Nigeria, https://fssunilorinedu.org/ijbss/index.php

Ilorin Journal of Business and Social Sciences, 2018, vol. 20, issue 1, 104-117

Abstract: The location-based social network is an emerging mobile location device that provides services tied to an indvidual specific location. Its usage is enhanced by internet systems and smartphones. It is one of the social media in the market that suffers neglect among the consumers. Its application to Nigeria tourism industry becomes paramount due to the fact that there is keen competition among the tourism firms and fragementation of their services. Besides, tourists' perception on security and safety provides basis for the use of the mobile communication device in Nigeria. The objective of the study is to create awareness and expand the use of mobile location-based social networks services in place of the transportation industry. The study is based on phenomenological qualitative research design. The study found that the use of location based social network applications by the Nigeria tourism firms will facilitate push-based messages, encourage social interations among tourists, provide tools for toursts' attractions information disseminations in a persoanlized manner, and coordinations of tourism activities will be made easier and friendly. This is based on the fact that tourism activities is a global demand and it is a catalyst for socio-economic developments of nations of the world. The study observed that Nigeria tourism firms are fragmented and being threatened by terrorism of Boko Haram and Fulani hersmen necessitates immediate deployment of the mobile device to the tourism industry. The study therefore, recommends the use of personalized mobile location-based social networks applications among tourism firms in Nigeria for effective services and management.

Keywords: Location-Based Social Network; Personalization; Tourism Service; Internet system; Smartphones; Mobile Device (search for similar items in EconPapers)
Date: 2018
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