Moroccan Soft Power in Sub-Saharan Africa: The Role of Economic Diplomacy in Strengthening Moroccos Attractiveness

Bahha Meryeme (), Lebbar Adbelghani () and Abdelhamid Nechad ()
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Bahha Meryeme: Abdelmalek Essaadi University, Morocco
Lebbar Adbelghani: Abdelmalek Essaadi University, Morocco
Abdelhamid Nechad: Abdelmalek Essaadu Univesity, Morocco

Journal of Economic and Social Development, 2023, vol. 10, issue 01, 01-13

Abstract: Moroccan soft power in sub-Saharan Africa stands out after an absence that lasted three decades. Today, this soft power is only the extension of South-South solidarity and win-win cooperation with the aim of strengthening economic, diplomatic and social relations giving Moroccan companies access to a market of 1.2 billion people. Individually the countries of sub-Saharan Africa are small, these countries must work together to be more visible on the international scene. In this article, we are going to try to highlight the different aspects of Moroccan economic diplomacy in sub-Saharan Africa, going through the study of the Moroccan Sahara file and finally by studying a concrete example of the OCP as a leader on the African continent.

Keywords: Soft power; Economic diplomacy; South-South cooperation; Economic intelligence; Negotiation; Foreign direct investment (search for similar items in EconPapers)
JEL-codes: A11 (search for similar items in EconPapers)
Date: 2023
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