CORPORATE SOCIAL RESPONSIBILITY, INNOVATION AND EMPLOYEES ENGAGEMENT - THE CASE OF MOROCCAN COMPANIES

Houda Jorio, Kasmi Samira and Mustapha Machrafi
Additional contact information
Houda Jorio: Lecturer at International Institute for Higher Education Rabat, Morocco
Kasmi Samira: Full Professor at Mohammed V University in Rabat, Morocco
Mustapha Machrafi: Full Professor at Mohammed V University in Rabat, Morocco

Journal of Economic and Social Development, 2021, vol. 08, issue 01, 01-10

Abstract: The aim of this paper is to examine the most effective role that companies may play in the rehabilitation of the city of Salé. In fact, in order for a city to be developed, companies need to consider a variety of strategies in order to be innovative within their work activities. By integrating corporate social programs as a part of their mission, value, and culture, companies not only motivate employees but also make them innovative in their work performance, allowing them to boost their innovative skills and in return, benefit their community, companies, and their city. Our study supports the affirmation that the sense of belonging along with a strong corporate social responsibility measures have all proven to contribute positively to a city’s development.

Keywords: innovation; employee engagement; corporate social responsibility; city of Salé (search for similar items in EconPapers)
JEL-codes: A11 (search for similar items in EconPapers)
Date: 2021
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
https://www.jesd-online.com/dokumenti/upload/separated/JESD-vol8-no1_03.pdf Full text (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ris:joeasd:0063

Access Statistics for this article

More articles in Journal of Economic and Social Development from Clinical Journals Press
Bibliographic data for series maintained by Marijan Cingula ().