Implementation of e-private banking in a Swiss private bank

Olaf Schwarz ()
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Olaf Schwarz: Vontobel, Postal: Bahnhofstrasse 20, 8022 Zürich,, http://www.vontobel.ch/

Journal of Financial Transformation, 2002, vol. 6, 43-51

Abstract: Since 2001, Bank Vontobel, a medium-size Swiss private bank with activities in private banking, investment banking, asset management, and investment funds, has been offering its private banking clients an e-private banking application that is tailored to the specific needs of high net worth individuals. The following article focuses on the development of the ebanking strategy as well as its implementation. Furthermore, it describes how this new communication channel has been received by clients and client advisors.

Keywords: Swiss private banks; online private banking (search for similar items in EconPapers)
JEL-codes: G21 O32 O33 (search for similar items in EconPapers)
Date: 2002
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Persistent link: https://EconPapers.repec.org/RePEc:ris:jofitr:1308

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