Why Design Thinking Matters

Anne-Laure Fayard ()
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Anne-Laure Fayard: New York University, Tandon School of Engineering, Postal: 6 Metrotech Ctr, Brooklyn, NY 11201

Journal of Financial Transformation, 2018, vol. 48, 42-47

Abstract: Design thinking has been an important management trend over the last decade and is still very much in fashion. Yet what design thinking really is and what it entails in practice for organizations often remains nebulous. In this article, I argue that design thinking is not a new concept and explain why it has aroused such a keen interest in recent years. I highlight the value of design thinking as an innovation process and stress the implications it has, as a mindset, for organizational culture. Lastly, I stress the need to use design holistically – with a system perspective – to develop meaningful and socially responsible innovations.

Keywords: design thinking; innovation; creative process; social innovation; system thinking (search for similar items in EconPapers)
JEL-codes: O30 O31 O35 (search for similar items in EconPapers)
Date: 2018
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Persistent link: https://EconPapers.repec.org/RePEc:ris:jofitr:1616

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