An Analytical Study of Consumer Buying Behavior Towards Fashion Apparels in Ludhiana

Pawan Kumar () and Kan Chan
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Pawan Kumar: Mittal School of Business, Lovely Professional University, Phagwara, Punjab, India
Kan Chan: Government College Malerkotla, Punjab, India

Journal of Internet Banking and Commerce, 2017, vol. 22, issue 03, 01-12

Abstract: Today, every nation in the globe has their smaller and specialized fashion industries that cater to specific national, regional, cultural, or religious markets. Most people in the world today wear according to “world fashion,” and very low-cost version of Western clothing, often a T-shirt with pants or a skirt on a mass scale. These industries operate in parallel with the global fashion industry on a minor and localized scale. This study is conducted to find perception of consumers towards branded apparel. We have taken 100 respondents from Ludhiana for filling questionnaire. We put appropriate Statistical tool for analyzing data.

Keywords: Fashion Industry; Consumers; Methodology; Globalization (search for similar items in EconPapers)
JEL-codes: A11 (search for similar items in EconPapers)
Date: 2017
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Persistent link: https://EconPapers.repec.org/RePEc:ris:joibac:0128

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