Metamorphosis of Banking Products - A Perception of Bank Employees

Harshita B ()
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Harshita B: Department of Commerce and Management, Vidya Bhawan Rural Institute, Udaipur, Rajasthan, India

Journal of Internet Banking and Commerce, 2015, vol. 20, issue 02, 01-14

Abstract: Banking products are undergoing major changes due to extensive use of it and changing demands of the customers in current scenario. This study basically focuses on the changes came into banking industry and its impact on customers base and bank profits. Data is collected from 50 employees of both private and public sector banks with the help of questionnaire. Hence we can conclude that all banks are providing almost similar products and services to satisfy their customers fully. The continous metamorphsis of banking products not only results in improvement of customer base but also has positive impact on the profits of the bank. Private sector banks are earning more profits as a result of metamorphosis of traditional banking products in comparison to public sector bank.

Keywords: Banking products; Metamorphosis; Cross selling products; Profits; Customer base (search for similar items in EconPapers)
JEL-codes: A11 (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:ris:joibac:0232

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