Consumer Behaviour Toward Information Technology Adoption on 3G Mobile Phone Usage in India

Manivannan Senthil Velmurugan () and Masa Sakthi Velmurugan ()
Additional contact information
Manivannan Senthil Velmurugan: Research Scholar, D B Jain College, University of Madras.
Masa Sakthi Velmurugan: OMR, Rajiv Gandhi Salai, Thuraipakkam, Chennai – 600 097, Tamil Nadu, India

Journal of Internet Banking and Commerce, 2014, vol. 19, issue 2, 01-18

Abstract: Mobile phones have grown to be the most widely used portable device in the world. Mobile phones’ usage is rapid growth to the public in India. Moreover, the understanding of the people toward adoption of information technology in 3G mobile phones’ usage shows relatively low in India. So, it is vital to find out the exact situation among consumers’ behavior on 3G mobile phones. This study investigates consumers’ awareness and perceived ease of use and their influence of information technology adoption in 3G mobile phones. The results show that the two hypotheses are valid. Based upon the research findings, implication, limitations and suggestions for future research are drawn, which include a proposition of a way forward in addressing the consumers’ adoption on information technology toward 3G mobile phones’ usages in India.

Keywords: 3G mobile phone; Information technology; Consumer; Awareness (search for similar items in EconPapers)
JEL-codes: A11 (search for similar items in EconPapers)
Date: 2014
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ris:joibac:0279

Access Statistics for this article

Journal of Internet Banking and Commerce is currently edited by Vijaya Lakshmi, Nahum Goldmann and Dale Pinto

More articles in Journal of Internet Banking and Commerce
Bibliographic data for series maintained by Dale Pinto ().