Role of Marketing Information System (MKIS) on Banking Performance: Case of Jordan

Ayed AL Muala () and Malek AL Majali ()
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Ayed AL Muala: Assistant Professor. Department of Marketing, Applied Science University
Malek AL Majali: Assistant Professor. Department of Marketing, Mutah Universit

Journal of Internet Banking and Commerce, 2013, vol. 18, issue 1, 01-15

Abstract: The study aims to identify the impact of the antecedents of banking performance in the banking sector in Jordan. Population of this study consists of bank marketing managers in Jordanian banks, the population sizes of banks used in this study are (150) marketing. Results of this study showed that all antecedents of banks performance (attitude, easy of use, usefulness, market procedural, employee support, customer's knowledge and market responsiveness) have positive and significant influence on banks performance.

Keywords: Marketing Information system; Performance; Banking; Jordan (search for similar items in EconPapers)
JEL-codes: B24 (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:ris:joibac:0285

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