ANTECEDENTS AND EFFECT OF COMMITMENT ON THE IMPULSE BUYING BY INTERNET

Moez Ltifi ()
Additional contact information
Moez Ltifi: Faculty of Economics and Management of Sfax

Journal of Internet Banking and Commerce, 2013, vol. 18, issue 1, 01-22

Abstract: The impulse buying is an important phenomenon in consumer behavior and distribution in the context classic and virtual. The growth of services based on communication and information technology (CIT), especially the Internet has changed the way businesses and consumers interact. This article aims to provide a more complete understanding of the characteristics of the commercial website and the role played in the development of the pleasure of service and commitment to impulse buying. Analyses of data from 302 consumers Tunisian revealed that the attributes of the site (visual appearance, navigation, customized preview) are three important antecedents of the pleasure of serving consumers increasingly affecting their commitment to this site and therefore their buying impulse.

Keywords: E-service; Internet; Commercial website characteristics; Pleasure of service; Commitment and Impulse buying (search for similar items in EconPapers)
JEL-codes: A11 (search for similar items in EconPapers)
Date: 2013
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ris:joibac:0287

Access Statistics for this article

Journal of Internet Banking and Commerce is currently edited by Vijaya Lakshmi, Nahum Goldmann and Dale Pinto

More articles in Journal of Internet Banking and Commerce
Bibliographic data for series maintained by Dale Pinto ().