Factors Affecting Customer E-Readiness to Embrace Auto E-Insurance in Iran

Ali Akbar Bromideh ()
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Ali Akbar Bromideh: Strategy & Planning Deputy, Iran Khodro Co, Tehran, Iran

Journal of Internet Banking and Commerce, 2012, vol. 17, issue 1, 01-12

Abstract: A paucity of attention has been taken to e readiness from customer point of view despite extensive studies in e-readiness topics. This study examined the factors influencing customer e-readiness to adopt e- insurance. We used a questionnaire and analyzed the data using SEM. We found that age and human interaction negatively affected customer e-readiness and perceived compatibility, ease of use and role clarity were at the top of positively influencing factors

Keywords: Customer Ability; Customer Motivation; E-Readiness; E-Commerce; E-Insurance; Role Clarity; Structural Equation Model (SEM) (search for similar items in EconPapers)
JEL-codes: J65 (search for similar items in EconPapers)
Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:ris:joibac:0324

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