Present and Future of Internet Banking in China

Xina Yuan () and Hyung Seok Lee ()
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Xina Yuan: Xiamen University
Hyung Seok Lee: Sahmyook University

Journal of Internet Banking and Commerce, 2010, vol. 15, issue 1, 01-10

Abstract: This paper has several objectives. First, it illustrates the history and explosive growth of Internet banking services in China. In general, the development of Internet banking services is still in its nascent stages in China, with a considerable quantity of potential customers. Second, we discuss the characteristics of Internet banking in China. We have determined that Chinese Internet banking transactions tend to be comparatively business-related, and that current Internet banking users skew young, highly-educated, and wealthy. Additionally, there is a regional difference in adopting Internet banking. Third, this study discusses the potential market for Internet banking services in China, and three factors that may influence the development of Chinese Internet banking. Finally, we propose two marketing suggestions regarding the expansion of the Chinese Internet banking market.

Keywords: Internet banking; Perceived risk; Awareness; Previous experience (search for similar items in EconPapers)
JEL-codes: G24 (search for similar items in EconPapers)
Date: 2010
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