Effects of Electronic Banking Facilities, Employment Sector and Age-Group on Customers’ Choice of Banks in Nigeria

Ahmed Audu Maiyaki () and Sany Sanuri Mohd. Mokhtar ()
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Ahmed Audu Maiyaki: Universiti Utara Malaysia
Sany Sanuri Mohd. Mokhtar: Universiti Utara Malaysia

Journal of Internet Banking and Commerce, 2010, vol. 15, issue 1, 01-08

Abstract: The paper aims at investigating the relationships between the effects of electronic banking facilities, customers’ employment sector and customers’ age-group on their choice of banks. Both descriptive and inferential statistics were use. Five hundred copies of questionnaire were distributed and eventually 81.4 percent response rate was achieved. A multi-stage sampling design was employed; delivery and collection strategy of data collection was also used. Chi-square statistical test of independence was employed. The results show that there is no significant relationship between electronic banking facilities and customers’ choice of banks. It was however found that there is significant relationship between customers’ employment sector and customers’ agegroup on one hand and their choice of banks on the other hand. It was recommended that the management of Nigerian commercial banks should find the relevant factors that are considered important by customers of various age group to appropriately segmenting the target market.

Keywords: Electronic Banking; Consumer Demography; Commercial Banks (search for similar items in EconPapers)
JEL-codes: G24 (search for similar items in EconPapers)
Date: 2010
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Persistent link: https://EconPapers.repec.org/RePEc:ris:joibac:0417

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