Ecommerce: Ongoing Challenges

Derek Mohammed ()
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Derek Mohammed: Our Lady of the Lake University

Journal of Internet Banking and Commerce, 2010, vol. 15, issue 2, 01-04

Abstract: This paper examines some of the challenges of online marketing, including the importance of adding online marketing to corporation budgets. A review of the pros and cons of social networking on the Internet, when used as a marketing tool by companies is presented. In addition, new forms of Internet shoppers and new niches for companies are identified.

Keywords: Online Marketing; Advertising; Social networking (search for similar items in EconPapers)
JEL-codes: D85 (search for similar items in EconPapers)
Date: 2010
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Persistent link: https://EconPapers.repec.org/RePEc:ris:joibac:0442

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