Marketing Information Systems As A Driver Of An Organization’s Competitive Advantage

Bernard F. Kubiak () and Michał F. Kowalik ()
Additional contact information
Bernard F. Kubiak: University of Gdańsk
Michał F. Kowalik: University of Gdańsk

Journal of Internet Banking and Commerce, 2010, vol. 15, issue 3, 01-10

Abstract: In the current environment companies need to strive to increase effectiveness and speed of their decision making. Various studies show that this influences both competitive position as well as financial results of those companies, both in the long and the short term. Information systems are the key tools to facilitate progress of the organizations. This paper presents approach to structural analysis of the information gaps, information system modeling, marketing system implementation as well as verification of the achieved effects.

Keywords: Decision making; Information systems; Marketing; Competitive advantage; Marketing information system; Modeling; Team collaboration (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2010
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ris:joibac:0448

Access Statistics for this article

Journal of Internet Banking and Commerce is currently edited by Vijaya Lakshmi, Nahum Goldmann and Dale Pinto

More articles in Journal of Internet Banking and Commerce
Bibliographic data for series maintained by Dale Pinto ().