UIBR – An Approach to Innovations Acceptance

Ali Hussein Saleh Zolait () and Minna Mattila ()
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Ali Hussein Saleh Zolait: Amran University
Minna Mattila: Laurea University of Applied Sciences

Journal of Internet Banking and Commerce, 2009, vol. 14, issue 2, 01-17

Abstract: In this paper, we first attempt to review user acceptance theory and then discuss the four common models. Second, this study intends to assess the relationship of Users’ Informational-Based Readiness (UIBR), the tendency to adopt Internet banking services as an innovation and whether or not it contributes to the prediction of an individual’s intention (decision) to accept innovation as a new variable, thereby extending the former variables known as psychological determinants. In order to achieve this, the study proposes a new model for studying the acceptance of technology, which was assessed by using data collected from 369 bank customers and the application of Internet Banking (IB) services was used to assess its acceptance. The study found that users’ information readiness combined with innovation attributes are the joint determinants of the users’ attitude towards the use of IB.

Keywords: Internet banking; Adopter’s readiness; IS theories (search for similar items in EconPapers)
JEL-codes: G24 (search for similar items in EconPapers)
Date: 2009
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Persistent link: https://EconPapers.repec.org/RePEc:ris:joibac:0479

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